Live Insight
SaaS subscription + transactional GMV layers create a compounding valuation floor unavailable to single-revenue-stream competitors.
ModelledYear 1 ARR
ModelledYear 3 ARR
ModelledYear 1 GMV
Payment vol. through platform
ModelledYear 3 GMV
Stripe-model TPV
ProvenBlended Churn
Monthly weighted by mix
ProvenGross Margin
76.0%
SaaS benchmark 70–80%
ModelledNRR Year 1
ProvenRunway (Zero Rev)
At zero-revenue baseline
Total Revenue Trajectory — All Streams
3-Year Financial Summary
| Metric | Year 1 | Year 2 | Year 3 | 3Y CAGR |
|---|
Sales Activity → Customer Acquisition · The bottom-up GTM mechanics that produce the Year 1 company count.
Outbound Customers / Mo
Reps × Leads × Win Rate
Inbound Customers / Mo
Inbound Leads × 8% conv.
Total New / Mo
Combined channel velocity
Year 1 Customers (GTM)
Blended CAC
Cost per acquired customer
CAC Payback
Months at gross margin
S&M Burn / Mo
Rep cost + program spend
Magic Number
Sales efficiency · >0.75 elite
Channel Mix — Outbound vs Inbound
Customer Acquisition Trajectory
GTM Funnel Mathematics
| Stage | Volume / Mo | Conv % | Output / Mo | Annual |
|---|
Detailed Profit & Loss Statement (£ GBP)
| Line Item | Year 1 | % Rev | Year 2 | % Rev | Year 3 | % Rev |
|---|
Revenue Mix Evolution
EBITDA Bridge
LTV vs CAC by Segment
24-Month Cohort Revenue Retention
CAC Payback Period by Segment
Ending MRR Y1
End of Q4
Ending MRR Y2
End of Q4
Ending MRR Y3
End of Q4
Peak Net New MRR
Single quarter
Quarterly MRR Waterfall — New / Expansion / Churned
Ending MRR Trajectory
Quarterly MRR Detail
| Quarter | Companies | New MRR | Expansion | Churned | Net New | Ending MRR |
|---|
Institutional-grade SaaS performance indicators benchmarked against top-quartile industry standards.
Rule of 40
Growth % + EBITDA % · >40 elite
Burn Multiple
Net Burn / Net New ARR · <1 elite
Magic Number
Net New ARR / S&M · >0.75 elite
Quick Ratio
(New+Exp)/(Churn+Contraction) · >4 elite
CAC Recovery
Avg payback period
LTV : CAC Blended
Weighted by segment mix
Net Dollar Retention
Includes expansion offset
Gross Dollar Retention
Pure churn-only metric
SaaS Performance Benchmarks vs Empire OS
| Metric | Below Avg | Average | Top Quartile | Elite | Empire OS |
|---|
Rule of 40 Trajectory
Burn Multiple Evolution
TAM — Global
£380B
SME software & gov data combined
SAM — UK & Europe
£42B
Addressable with current architecture
SOM — Year 3
Revenue vs SAM Capture Milestones
UK Addressable Funnel
Government Data Licensing
Total Raise
£5.0M
Series Seed · 2026
Monthly Burn (Y1)
Pre-revenue baseline
Runway (Zero Rev)
Without revenue
Break-Even MRR
Revenue required
£5M Funding Allocation
Cumulative Cash Position (24 mo)
Funding Milestone Map
Path to Profitability
Year 3 ARR Sensitivity Matrix (£M) — Annual Growth × Monthly Churn
Heatmap intensity reflects relative ARR magnitude across the parameter space.
ARPU Sensitivity on Year 3 ARR
Break-Even Companies by ARPU
Tornado Analysis — Variable Impact on Year 3 ARR
Post-Money
£20–25M
20–25% dilution
Implied ARR Multiple
On Y1 ARR
Y3 Exit (5×)
Conservative SaaS
Y3 Exit (10×)
Growth SaaS
Valuation Range by ARR Multiple — Year 3 · All Scenarios
SaaS Comparable Valuations at Seed
Investor Return Scenarios (£5M · 20% Stake)
Recent Comparable Exits — UK / EU SaaS & Fintech
Pre-Money
£15.0M
Pre-investment value
Post-Money
£20.0M
After £5M seed
Investor Stake
25%
Series Seed
Founder Retained
75%
Pre-Series A
Cap Table — Post Series Seed
Holder
Investment
% Ownership
Shares (assumed)
Dilution Waterfall — Through Series B
Founder Equity Value at Different Exits
| Exit Value | Pre-Money Year | Founder % | Founder Proceeds | Investor Return (Seed) |
|---|
Top operational, market, and execution risks with quantified impact and active mitigation strategies.
Risk Heatmap — Likelihood × Impact
Concentration Risk Metrics
Single-Customer Concentration
<3%
No customer over 3% of revenue
Top-10 Customer Share
~12%
Highly distributed base
Revenue Stream Diversity
4 streams
Sub + Setup + Txn + Gov